The Entrepreneurship Education for European Students Intensive Programme (E3SIP) will adopt both traditional and modern pedagogical methodologies; e.g. workshops, practical work, group discussion, case studies and study visits, complemented by information and communication technological resources. Methodologies and resources that we intend to perform are as follow:
Theoretical classes - Daily sessions of 4hours adopting an expositive methodology supported by audiovisual resources and for some modules specific software;
Practical classes - Daily sessions of 4 hours adopting interactive discussion supported by audiovisual and computer resources, and/or adopting specific software.
In the last days of the E3S Intensive Programme, and to evaluate each group of students, they must present a Business Plan (1 for each institution that includes the partnership) before jury and after returning their countries, they have 15 days (equivalent to 40 hours) to improve the Business Plan according to the comments of the jury. In the final of E3S we will produce a book with the contents taught during the Intensive Programme. Giving the profile of the teachers assigned by each partner it allows to gather professionals that have good background, skills and experiences that is difficult to have in only one institution itself.
Following we describe the E3SIP work plan and the teacher staff assigned:
Module 1 – The Competences for the Entrepreneurship
Teacher: José Adriano, PhD., I.P. Bragança, Portugal
Topics: The psychosocial profile; Leadership; Emotional Intelligence.
Module 2 – Business Design
Teacher: José Adriano, PhD, I.P. Bragança, Portugal
Topics: The Concept Model; The strategic model; The potential evaluation.
Module 3 – Process Design
Teacher: Luís Pires, PhD, I.P.Bragança, Portugal
Topics: Process Concept; Techniques of modelling process.
Module 4 – Market Research
Teacher: Paula Odete, PhD, I.P. Bragança, Portugal
Topics: Objectives of market research; Techniques of market research; Analysis of market research.
Module 5 – Doing Business in Europe
Teacher: Alcina Nunes, PhD, I.P. Bragança, Portugal
Topics: The institutional context for entrepreneurship in Europe: enterprise, trade and competition policies and the single currency; Competitiveness and Innovation in the European Union; Action plan: the European agenda for entrepreneurship.
Module 6 – Business Information Systems
Teacher: José Luís, Dr., E.S.P. Zamora (U. Salamanca), Spain
Topics: Information Systems concepts; Internet services; Executive Information Systems; Decision support systems; Excel Applications.
Module 7 – Microsoft ACCESS
Teacher: Francisco Penalvo, PhD, U. Salamanca, Spain
Topics: Design E-R Diagrams; Implementation of databases; Access Application.
Module 8 – Marketing and Strategy
Teacher: María Redondo, PhD., Universidad Valladolid
Topics: The concept of marketing and its importance for organizations and International Environment; Global market description and its actors; Understanding buyer's behavior; Marketing-mix management; Marketing Plan; Company strategic analysis and strategy formulation; Strategy organization and implementation; Competitiveness analysis; Analysis of Attractiveness.
Module 9 – Business Economy
Teacher: Ana Lanero, PhD., Universidad Leon
Topics: Basic economic concepts; Offer and demand theory; Price elemental theory; Production costs.
Module 10 – Quantitative Methods for Management
Teacher: Srecko Devjak, PhD., University of Ljubljana, Faculty of Administration - Slovenia
Topics: Quantitative research in quality management; System of indicators for quality management; Quantitative data analysis design.
Module 11 – SPSS - Statistic Framework
Teacher: Lan Umek, PhD., University of Ljubljana, Faculty of Administration - Slovenia
Topics: The concept of data structures and their mastering by SPSS, presentation of data and descriptive statistics with SPSS; How to discover and prove relationships between variables with SPSS.
Module 12 – Investment Analysis
Teacher: Daniela Bondoc, PhD., University of Pitest -Romania
Topics: Investment fundamentals; The cash flow of the investment projects; Sensitivity analysis and risk.
Module 13 – Project Management
Teacher: Georgeta Chirlesan, Dr., University of Pitest -Romania
Topics: EU programmes (LLP, Culture, Youth in Action, Structural Funds); Conceptualizing the project: from idea to the application form; Identifying and Justifying the project; Project Cycle Management; Logical Framework Approach.
Module 14 – Enterprise Financing Models
Teacher: Justyna Zygmunt, PhD, Opole University of Technology, Opole - Poland
Topics: Enterprise financial sources; Financing strategies.
Module 15 – Innovation
Teacher: Aleksandra Zygmunt, PhD., Opole University of Technology, Opole - Poland
Topics: What is Innovation; Brands and Patents; The role of interdisciplinary research in developing the original technical innovations; From the idea to agricultural practice (how to transfer innovation to the SME’s, microenterprises and to the farmers); The role of research unites and agriculture advisory service in transferring innovations; The influence of technical innovation on food industry and foreign trade.