Qualification awarded (in original language)

Pós-Graduação em Marketing Digital. Certidão de Pós-Graduação em Marketing Digital

Level of qualification

Pós Graduação

Admission requirements

Can apply to the postgraduation, Bachelor's degree holders or equivalent, holders of a foreign academic degree and holders of an academic, scientific or professional curriculum relevant, as stated in the description of the Higher Education System Portuguese, provided by NARIC (http://www.dges.mctes.pt/DGES/pt/Reconhecimento/NARICENIC/).

Recognition of prior learning

Not applicable.

Qualification requirements and regulations

30 ECTS, 1 semester
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Profile of the programme

The digital transformation of the last decades has revolutionized the way people relate to information. The current reality focuses on information as the competitive and differentiating engine of organizations. The volume, complexity, structuring and mechanisms for making information available today demand a much more demanding profile from the marketing professional, with regard to the instruments available to them to work in a more analytical way and with a very demanding time-to -market.
The Post-Graduation in Digital Marketing aims to create assets with a 360° view focused on the customer and on the definition of differentiating local and global strategies, with the potential to generate competitive advantages for organizations, integrating knowledge and technological skills to streamline and optimize decision-making based on in data. Digital Marketing

Key learning outcomes

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Occupational profiles of graduates

The Post-Graduation in Digital Marketing aims to provide students with training that allows them, through a strategically defined curricular structure, to acquire skills that allow them to conceive, create, plan and execute marketing campaigns and activities based on the domains of digital and based on the use of data and all types of organizations.

Access to further studies

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Graduation requirements

Conclusão dos 30 ECTS que compõe o plano curricular da formação.

Examination regulations, assessment and grading

Examination and assessment are regulated by the IPB general regulation, available in www.ipb.pt/sa, and by the School pedagogical regulation, available in www.esact.ipb.pt.
Consult this Guide under the option “The ECTS at the IPB” for information on the grading and qualification system.

Mode of study

Parcial Time

Programme director

Ricardo Jorge Vieira Correia (

This email address is being protected from spambots. You need JavaScript enabled to view it.)

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Scientific areas of the study plan

Scientific Area	Acronym	ECTS Credits
		Compulsory	Optional
Computer Sciences	CS	1.0	0.0
Law	Law	2.0	0.0
marketing and advertising	MA	27.0	0.0
Total		30.0	0.0

Course structure

Year	Sem	Type	Code	Course Unit	Scientific Area	ECTS Credits
1	1	Semestral	5068-787-1101-00-22	Advertising	MA	1.0
1	1	Semestral	5068-787-1102-00-24	Presentation and Seminars	MA	1.0
1	1	Semestral	5068-787-1103-00-24	Content Marketing And Criativity	MA	2.0
1	1	Semestral	5068-787-1104-00-22	Customer Journey and Customer Experience	MA	2.0
1	1	Semestral	5068-787-1105-00-24	Customer Relationship Management	MA	1.0
1	1	Semestral	5068-787-1106-00-24	Data Mining & Big Data	CS	1.0
1	1	Semestral	5068-787-1107-00-24	Digital Metrics & Analytics	MA	2.0
1	1	Semestral	5068-787-1108-00-24	Digital law	Law	2.0
1	1	Semestral	5068-787-1109-00-22	E-Commerce & Social Selling	CS	3.0
1	1	Semestral	5068-787-1110-00-22	E-mail & Marketing Automation	MA	2.0
1	1	Semestral	5068-787-1111-00-24	Digital Marketing Strategy and Plan	MA	2.0
1	1	Semestral	5068-787-1112-00-24	Mobile Marketing	CS	1.0
1	1	Semestral	5068-787-1113-00-22	Project	MA	2.0
1	1	Semestral	5068-787-1114-00-22	Search Engine Marketing & Optimization	MA	2.0
1	1	Semestral	5068-787-1115-00-22	Social Media Marketing	MA	2.0
1	1	Semestral	5068-787-1116-00-24	Social Networking & Presentation	MA	1.0
1	1	Semestral	5068-787-1117-00-24	Emerging Technologies in Digital Marketing	CS	1.0
1	1	Semestral	5068-787-1118-00-24	Digital Transformation and Marketing	MA	1.0
1	1	Semestral	5068-787-1119-00-24	Video Marketing	MA	1.0

Accreditation/Register

Not applicable.