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Qualification awarded (in original language)
"Licenciatura em Marketing". Title of "Licenciado".

Level of qualification
1st Cycle of Studies. EQF level 6. ISCED 2011 level 6.

Admission requirements
Students may apply to the 1st cycle of studies through the general regime, through special conditions and through special competitions, as stated in the description of the Portuguese Higher Education System, provided by NARIC (http://www.dges.mctes.pt/DGES/pt/Reconhecimento/NARICENIC/) and presented in section 8 of the Diploma Supplement. Students may apply, through the general regime, if they obtain a minimum classification of 95 points (on a scale of 0 to 200) in one of following national entrance examinations: Economy or Portuguese or Mathematics Applied to Social Sciences.

Recognition of prior learning
Following the implementation of the Bologna Process and the consequent legislation regarding the mobility of students among degrees and higher education institutions, prior learning must be recognized and credited. The prior learning concept comprises all the previous learning/training undertaken in other higher education study cycles in national or international institutions (crediting of certified training), as well as previous professional experience and any post-secondary school training or education. As such, the IPB promotes the crediting of the student’s prior learning when arriving at the institution.
Aiming at a quick and full integration of the student in his/her new education programme, the recognition procedures must be submitted when enrolling at the IPB.
For further enquiries on crediting and recognizing prior learning and training at the IPB (calendars, procedures and assessment criteria), please go to the Applicant Portal at www.ipb.pt/portaldocandidato.

Qualification requirements and regulations
6 Semesters (3 years). 20 Weeks of study, per semester, full-time (40 per year). 40 total Hours per week. 810 total Hours per semester (1620 per year). 180 ECTS Credits (30 per semester); 1 credit corresponds to 27 hours. It includes a final project comprising 15 credits.
The holders of this qualification are entitled to apply for positions in the public administration and local government senior official career and for senior positions in enterprises.

Profile of the programme
The profile of the programme comprises the development of the technical-scientific knowledge and professional skills in the study areas of Economics and Management, Marketing, Communication Sciences Economics and Management, Marketing, Communication Sciences

Key learning outcomes
The degree of "licenciado" (bachelor) in Marketing is awarded to those students that demonstrate, in this field, the ability to:
a) develop and enhance the acquired knowledges;
b) apply acquired knowledge and understanding capacity in order to clearly demonstrate a professional approach to the work carried out;
c) solve problems based upon their own arguments;
d) collate, select, and interpret relevant information which will enable them to consolidate the solutions they present and the opinions they put forward, including the analysis of relevant social, scientific and ethical aspects;
e) communicate information, ideas, problems and solutions, both to experts and non-experts;
f) develop competences that will enable them to benefit from lifelong learning with a high degree of autonomy.

To complete the qualification, the student is required to pass all compulsory course units of the study plan.

Occupational profiles of graduates
The degree of "licenciado" (bachelor) in Marketing belongs to the education and training area of Business Sciences and Law. Graduates are qualified to develop a professional activity within the profile of the programme.

Access to further studies
The degree of "licenciado" allows to proceed to post-graduate studies, according to the diagram of the Portuguese Higher Education System, provided by NARIC (http://www.dges.mctes.pt/DGES/pt/Reconhecimento/NARICENIC/) and presented in section 8 of the Diploma Supplement.

Graduation requirements

Examination regulations, assessment and grading
Examination and assessment are regulated by the IPB general regulation, available in www.ipb.pt/sa, and by the School pedagogical regulation, available in www.esact.ipb.pt.
Consult this Guide under the option “The ECTS at the IPB” for information on the grading and qualification system.

Mode of study
Full-time., full time

Programme director
Luisa Margarida Barata Lopes (
This email address is being protected from spambots. You need JavaScript enabled to view it.)

Scientific areas of the study plan
Scientific AreaAcronymECTS Credits
Audiovisuals Aud18.00.0
Business SciencesBS51.00.0
Computer ScienceCSci6.00.0
Foreign LanguagesFLang6.00.0
Informatics Inf6.00.0
Marketing and AdvertisingMktAdv63.00.0

Course structure
YearSemTypeCodeCourse UnitScientific
11 Semestral 
Fundamentals of MarketingMktAdv6.0
11 Semestral 
Computing Applied to MarketingInf6.0
11 Semestral 
Commercial and Technical EnglishFLang6.0
11 Semestral 
Introduction to ManagementManag6.0
11 Semestral 
12 Semestral 
Consumer BehaviourMktAdv6.0
12 Semestral 
Marketing CommunicationMktAdv6.0
12 Semestral 
Economics of the FirmBS6.0
12 Semestral 
Services MarketingMktAdv6.0
12 Semestral 
Accounting and Finance of the FirmBS6.0
21 Semestral 
Marketing StatisticsStat6.0
21 Semestral 
Marketing ResearchMktAdv6.0
21 Semestral 
Brands and Product ManagementMktAdv6.0
21 Semestral 
21 Semestral 
Design and Visual CommunicationAud6.0
22 Semestral 
Data AnalysisStat6.0
22 Semestral 
Advertising and Public RelationsMktAdv6.0
22 Semestral 
Marketing LawLaw6.0
22 Semestral 
Sales Management and NegotiationBS6.0
22 Semestral 
31 Semestral 
Distribution and MerchandisingBS6.0
31 Semestral 
Marketing Information ManagementCSci6.0
31 Semestral 
Business-to-Business MarketingMktAdv6.0
31 Semestral 
Digital MarketingAud6.0
32 Semestral 
Strategic MarketingMktAdv6.0
32 Semestral 
31 Semestral 
Innovation and EntrepreneurshipBS6.0
32 Semestral 
International MarketingMktAdv6.0
32 Semestral 
Marketing SeminarsMktAdv3.0


Additional documents


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