Qualification awarded (in original language)"Licenciatura em Marketing". Title of "Licenciado".
Level of qualification1st Cycle of Studies. EQF level 6. ISCED 2011 level 6.
Admission requirementsStudents may apply to the 1st cycle of studies through the general regime, through special conditions and through special competitions, as stated in the description of the Portuguese Higher Education System, provided by NARIC (http://www.dges.mctes.pt/DGES/pt/Reconhecimento/NARICENIC/) and presented in section 8 of the Diploma Supplement. Students may apply, through the general regime, if they obtain a minimum classification of 95 points (on a scale of 0 to 200) in one of following national entrance examinations: Economy or Portuguese or Mathematics Applied to Social Sciences.
Recognition of prior learningFollowing the implementation of the Bologna Process and the consequent legislation regarding the mobility of students among degrees and higher education institutions, prior learning must be recognized and credited. The prior learning concept comprises all the previous learning/training undertaken in other higher education study cycles in national or international institutions (crediting of certified training), as well as previous professional experience and any post-secondary school training or education. As such, the IPB promotes the crediting of the student’s prior learning when arriving at the institution.
Aiming at a quick and full integration of the student in his/her new education programme, the recognition procedures must be submitted when enrolling at the IPB.
For further enquiries on crediting and recognizing prior learning and training at the IPB (calendars, procedures and assessment criteria), please go to the Applicant Portal at www.ipb.pt/portaldocandidato.
Qualification requirements and regulations6 Semesters (3 years). 20 Weeks of study, per semester, full-time (40 per year). 40 total Hours per week. 810 total Hours per semester (1620 per year). 180 ECTS Credits (30 per semester); 1 credit corresponds to 27 hours. It includes a final project comprising 15 credits.
The holders of this qualification are entitled to apply for positions in the public administration and local government senior official career and for senior positions in enterprises.
Profile of the programmeThe profile of the programme comprises the development of the technical-scientific knowledge and professional skills in the study areas of Economics and Management, Marketing, Communication Sciences Economics and Management, Marketing, Communication Sciences
Key learning outcomesThe degree of "licenciado" (bachelor) in Marketing is awarded to those students that demonstrate, in this field, the ability to:
a) develop and enhance the acquired knowledges;
b) apply acquired knowledge and understanding capacity in order to clearly demonstrate a professional approach to the work carried out;
c) solve problems based upon their own arguments;
d) collate, select, and interpret relevant information which will enable them to consolidate the solutions they present and the opinions they put forward, including the analysis of relevant social, scientific and ethical aspects;
e) communicate information, ideas, problems and solutions, both to experts and non-experts;
f) develop competences that will enable them to benefit from lifelong learning with a high degree of autonomy.
To complete the qualification, the student is required to pass all compulsory course units of the study plan.
Occupational profiles of graduatesThe degree of "licenciado" (bachelor) in Marketing belongs to the education and training area of Business Sciences and Law. Graduates are qualified to develop a professional activity within the profile of the programme.
Access to further studiesThe degree of "licenciado" allows to proceed to post-graduate studies, according to the diagram of the Portuguese Higher Education System, provided by NARIC (http://www.dges.mctes.pt/DGES/pt/Reconhecimento/NARICENIC/) and presented in section 8 of the Diploma Supplement.
Examination regulations, assessment and gradingExamination and assessment are regulated by the IPB general regulation, available in www.ipb.pt/sa, and by the School pedagogical regulation, available in www.esact.ipb.pt.
Consult this Guide under the option “The ECTS at the IPB” for information on the grading and qualification system.
Mode of studyFull-time., full time
Scientific areas of the study plan
|Scientific Area||Acronym||ECTS Credits|
|Marketing and Advertising||MktAdv||63.0||0.0|
|1||1|| Semestral || 9205-714-1101-00-20 ||Fundamentals of Marketing||MktAdv||6.0|
|1||1|| Semestral || 9205-714-1102-00-20 ||Computing Applied to Marketing||Inf||6.0|
|1||1|| Semestral || 9205-714-1103-00-20 ||Commercial and Technical English||FLang||6.0|
|1||1|| Semestral || 9205-714-1104-00-20 ||Introduction to Management||Manag||6.0|
|1||1|| Semestral || 9205-714-1105-00-20 ||Mathematics||Mat||6.0|
|1||2|| Semestral || 9205-714-1201-00-20 ||Consumer Behaviour||MktAdv||6.0|
|1||2|| Semestral || 9205-714-1202-00-20 ||Marketing Communication||MktAdv||6.0|
|1||2|| Semestral || 9205-714-1203-00-20 ||Economics of the Firm||BS||6.0|
|1||2|| Semestral || 9205-714-1204-00-20 ||Services Marketing||MktAdv||6.0|
|1||2|| Semestral || 9205-714-1205-00-20 ||Accounting and Finance of the Firm||BS||6.0|
|2||1|| Semestral || 9205-714-2101-00-20 ||Marketing Statistics||Stat||6.0|
|2||1|| Semestral || 9205-714-2102-00-20 ||Marketing Research||MktAdv||6.0|
|2||1|| Semestral || 9205-714-2103-00-20 ||Brands and Product Management||MktAdv||6.0|
|2||1|| Semestral || 9205-714-2104-00-20 ||Pricing||BS||6.0|
|2||1|| Semestral || 9205-714-2105-00-20 ||Design and Visual Communication||Aud||6.0|
|2||2|| Semestral || 9205-714-2201-00-20 ||Data Analysis||Stat||6.0|
|2||2|| Semestral || 9205-714-2202-00-20 ||Advertising and Public Relations||MktAdv||6.0|
|2||2|| Semestral || 9205-714-2203-00-20 ||Marketing Law||Law||6.0|
|2||2|| Semestral || 9205-714-2204-00-20 ||Sales Management and Negotiation||BS||6.0|
|2||2|| Semestral || 9205-714-2205-00-20 ||Multimedia||Aud||6.0|
|3||1|| Semestral || 9205-714-3101-00-20 ||Distribution and Merchandising||BS||6.0|
|3||1|| Semestral || 9205-714-3102-00-20 ||Marketing Information Management||CSci||6.0|
|3||1|| Semestral || 9205-714-3103-00-20 ||Business-to-Business Marketing||MktAdv||6.0|
|3||1|| Semestral || 9205-714-3104-00-20 ||Digital Marketing||Aud||6.0|
|3||2|| Semestral || 9205-714-3105-00-20 ||Strategic Marketing||MktAdv||6.0|
|3||2|| Semestral || 9205-714-3201-00-20 ||Internship/Project||BS||15.0|
|3||1|| Semestral || 9205-714-3202-00-20 ||Innovation and Entrepreneurship||BS||6.0|
|3||2|| Semestral || 9205-714-3203-00-20 ||International Marketing||MktAdv||6.0|
|3||2|| Semestral || 9205-714-3204-00-20 ||Marketing Seminars||MktAdv||3.0|