At the end of the curricular unit the student should:
- Understand the evolution of the Portuguese economy in the context of economic, financial and monetary integration;
- Critically discuss the economic Portuguese path within the economic, financial and monetary structural changes perform in the context of the European Union;
- Analyse the structure of a given market and understand the process of economic regulation;
- Classify, distinguish and characterize diverse financial markets: organization, structure and rules of functioning;
- Understand the psychology of decision-making process (investment and financing), in particular in the capital market;
- Identify bond features, calculate bonds price and calculate the intrinsic value of a share using several methodologies;
- Contribute to the development of good financial management practices of different organizations;
- Communicate effectively with non-financial managers;
- Understand the fundamentals of consumer behavior, with emphasis on the consumer in the marketplace, consumers as individuals, consumers as decision makers, and consumers as influenced by culture and subcultures;
- Further develop group interaction skills and the ability to perform effectively in a group context.