Post-Graduation in Digital Marketing
Qualification awarded (in original language)Pós-Graduação em Marketing Digital. Certidão de Pós-Graduação em Marketing Digital
Level of qualificationPós Graduação
Admission requirementsCan apply to the postgraduation, Bachelor's degree holders or equivalent, holders of a foreign academic degree and holders of an academic, scientific or professional curriculum relevant, as stated in the description of the Higher Education System Portuguese, provided by NARIC (http://www.dges.mctes.pt/DGES/pt/Reconhecimento/NARICENIC/).
Recognition of prior learningNot applicable.
Qualification requirements and regulations30 ECTS, 1 semester
Profile of the programmeThe digital transformation of the last decades has revolutionized the way people relate to information. The current reality focuses on information as the competitive and differentiating engine of organizations. The volume, complexity, structuring and mechanisms for making information available today demand a much more demanding profile from the marketing professional, with regard to the instruments available to them to work in a more analytical way and with a very demanding time-to -market.
The Post-Graduation in Digital Marketing aims to create assets with a 360° view focused on the customer and on the definition of differentiating local and global strategies, with the potential to generate competitive advantages for organizations, integrating knowledge and technological skills to streamline and optimize decision-making based on in data. Digital Marketing
Key learning outcomes.
Occupational profiles of graduatesThe Post-Graduation in Digital Marketing aims to provide students with training that allows them, through a strategically defined curricular structure, to acquire skills that allow them to conceive, create, plan and execute marketing campaigns and activities based on the domains of digital and based on the use of data and all types of organizations.
Access to further studies---
Graduation requirementsConclusão dos 30 ECTS que compõe o plano curricular da formação.
Examination regulations, assessment and gradingExamination and assessment are regulated by the IPB general regulation, available in www.ipb.pt/sa, and by the School pedagogical regulation, available in www.esact.ipb.pt.
Consult this Guide under the option “The ECTS at the IPB” for information on the grading and qualification system.
Mode of studyParcial Time
Scientific areas of the study plan
|Scientific Area||Acronym||ECTS Credits|
|marketing and advertising||MA||27.0||0.0|
|1||1|| Semestral || 5068-787-1101-00-22 ||Advertising||MA||1.0|
|1||1|| Semestral || 5068-787-1102-00-22 ||Presentation and Seminars||MA||1.0|
|1||1|| Semestral || 5068-787-1103-00-22 ||Content Marketing And Criativity||MA||2.0|
|1||1|| Semestral || 5068-787-1104-00-22 ||Customer Journey and Customer Experience||MA||2.0|
|1||1|| Semestral || 5068-787-1105-00-22 ||Customer Relationship Management||MA||1.0|
|1||1|| Semestral || 5068-787-1106-00-22 ||Data Mining & Big Data||CS||1.0|
|1||1|| Semestral || 5068-787-1107-00-22 ||Digital Metrics & Analytics||MA||2.0|
|1||1|| Semestral || 5068-787-1108-00-22 ||Digital law||Law||2.0|
|1||1|| Semestral || 5068-787-1109-00-22 ||E-Commerce & Social Selling||CS||3.0|
|1||1|| Semestral || 5068-787-1110-00-22 ||E-mail & Marketing Automation||MA||2.0|
|1||1|| Semestral || 5068-787-1111-00-22 ||Digital Marketing Strategy and Plan||MA||2.0|
|1||1|| Semestral || 5068-787-1112-00-22 ||Mobile Marketing||CS||1.0|
|1||1|| Semestral || 5068-787-1113-00-22 ||Project||MA||2.0|
|1||1|| Semestral || 5068-787-1114-00-22 ||Search Engine Marketing & Optimization||MA||2.0|
|1||1|| Semestral || 5068-787-1115-00-22 ||Social Media Marketing||MA||2.0|
|1||1|| Semestral || 5068-787-1116-00-22 ||Social Networking & Presentation||MA||1.0|
|1||1|| Semestral || 5068-787-1117-00-22 ||Emerging Technologies in Digital Marketing||CS||1.0|
|1||1|| Semestral || 5068-787-1118-00-22 ||Digital Transformation and Marketing||MA||1.0|
|1||1|| Semestral || 5068-787-1119-00-22 ||Video Marketing||MA||1.0|