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Tourism Marketing

Qualification awarded (in original language)
"Mestrado em Marketing Turístico". Title of "Mestre".

Level of qualification
2nd Cycle of Studies. EQF level 7. ISCED 2011 level 7.

Admission requirements
Can apply to the 2nd cycle of studies, "licenciado" degree holders or equivalent, holders of a foreign academic degree and holders of an academic, scientific or professional relevant curriculum, as stated in the description of the Higher Education System Portuguese, provided by NARIC (http://www.dges.mctes.pt/DGES/pt/Reconhecimento/NARICENIC/) and presented in section 8 of the Diploma Supplement.

Recognition of prior learning
Following the implementation of the Bologna Process and the consequent legislation regarding the mobility of students among degrees and higher education institutions, prior learning must be recognized and credited. The prior learning concept comprises all the previous learning/training undertaken in other higher education study cycles in national or international institutions (crediting of certified training), as well as previous professional experience and any post-secondary school training or education. As such, the IPB promotes the crediting of the student’s prior learning when arriving at the institution.
Aiming at a quick and full integration of the student in his/her new education programme, the recognition procedures must be submitted when enrolling at the IPB.
For further enquiries on crediting and recognizing prior learning and training at the IPB (calendars, procedures and assessment criteria), please go to the Applicant Portal at www.ipb.pt/portaldocandidato.

Qualification requirements and regulations
3 semesters (1.5 years). 20 weeks of study per semester, full-time (40 per year). 90 credits ECTS (30 per semester), corresponding 1 credit to 27 hours. It includes a scientific dissertation, a project work or an internship of 30 credits.

Profile of the programme
Transmit a set of technical and scientific skills that allows leveraging the exercise of the activity in the area of tourism marketing at business, organizational and scientific level.
Foster a proactive and critical attitude regarding the strategic and operational tourism marketing components empowering students for the detection of opportunities and the development of innovative proposals able to respond to them.
To present the best tourism marketing practices as well as the latest theoretical developments in this area.
To enable students for the scientific research. Tourism and Marketing

Key learning outcomes
The degree of "mestre" (master) is awarded to those students that demonstrate, in this field, the ability to:
a) develop and enhance the knowledge obtained in the first cycle, in order to develop and apply that knowledge to original situations often in the context of research;
b) apply their knowledge and understanding and problem solving capacities to new and unfamiliar situations in wide multidisciplinary situations, although related to their area of studies;
c) integrate knowledge, deal with complex matters, develop solutions or put forward opinions on situations of limited or incomplete information, including reflecting upon the implications and ethical and social responsibilities that result from both those solutions and opinions or indeed that condition them;
d) communicate their conclusions and the knowledge and reasoning that underly them, both to experts and non-experts, clearly and unambiguously;
e) develop competences that will enable them to benefit from self-oriented or autonomous lifelong learning.

To complete the qualification, the student is required to pass all compulsory course units of the study plan.

Occupational profiles of graduates
The Master's degree in Tourism Marketing is oriented for recently graduates in tourism, management or marketing, public and private professionals that develop their activity with connection to tourism industry able to identify in this Master a opportunity to add knowledge and skills to their basic under graduation, a perspective of learning throughout life, in line with the civilizational dynamics that characterize the days of today. Training is dedicated to executive positions of tourism sector companies, leisure or marketing, and for project managers

Access to further studies
The master degree allows to proceed to 3rd cycle studies, according to the organization of the Portuguese Higher Education System, provided by NARIC (http://www.dges.mctes.pt/DGES/pt/Reconhecimento/NARICENIC /) and presented in section 8 of the Diploma Supplement

Graduation requirements
Can apply to the 2nd cycle of studies, Bachelor's degree holders or equivalent, holders of a foreign academic degree and holders of an academic, scientific or professional curriculum relevant, as stated in the description of the Higher Education System Portuguese, provided by NARIC (http://www.dges.mctes.pt/DGES/pt/Reconhecimento/NARICENIC/) and presented in section 8 of the Diploma Supplement.

Examination regulations, assessment and grading
Examination and assessment are regulated by the IPB general regulation, available in www.ipb.pt/sa, and by the School pedagogical regulation, available in www.esact.ipb.pt.
Consult this Guide under the option “The ECTS at the IPB” for information on the grading and qualification system.

Mode of study

Programme director
Ricardo Alexandre Fontes Correia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Scientific areas of the study plan
Scientific AreaAcronymECTS Credits
Social SciencesCS6.00.0

Course structure
YearSemTypeCodeCourse UnitScientific
11 Biannual 
Touristic Consumer BehaviourMkt6.0
11 Biannual 
Marketing in Touristic OrganisationsTur6.0
11 Biannual 
Research MethodologiesCS6.0
11 Biannual 
Internationalization in TourismTur6.0
12 Biannual 
Communication in TourismMkt6.0
12 Biannual 
Innovation in TourismTur6.0
12 Biannual 
Digital Marketing Applied to TourismInf.6.0
12 Biannual 
21 Biannual 
Thesis/Final Project/InternshipTur30.0


Additional documents


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